HOW GLORIA GOLF RESORT ELEVATED ITS RANGE
The is the story of an exclusive Turkish golf haven that turned to Trackman and transformed its driving range into a standalone business
What is Gloria Golf Resort?
Imagine working on your golf swing in paradise, surrounded by luxurious hotels and beautiful golf courses. Well, that dream is reality for golfers teeing off at Gloria Golf Resort in Turkey.
Their range facility has 48 covered bays, six grass hitting areas, seven chipping greens and four green bunkers. The venue effortlessly accommodates over 200 golfers, providing ample space for practice at any given time.
Gloria Golf Resort has transformed itself into one of Europe's top golf destinations, and a part of this journey was elevating its practice facilities with the latest golf technology. It holds the honor of being the first resort hotel in Turkey with a Trackman Range solution.
Discover the remarkable story of Gloria, a prime example of how a golf business harnessing the power of technology can unlock new avenues of revenue and elevate customer satisfaction to new heights.
48
Covered bays
6
grass hitting areas
7
Chipping greens
“One of our main considerations when we were looking at what was available, is that we wanted something that gave us serious feedback when it comes to the numbers, as well as having a fun side to it.”
David Clare
PGA Advanced Fellow Professional Director of Golf, Gloria Golf Resort
THE RESULT: TURKISH DELIGHT
Through the implementation of Trackman Range technology, Gloria has not only improved its golf practice amenities but also turned its driving range into a standalone business.
The implementation at Gloria Golf Resort has significantly increased the time spent by golfers on the range. Clare states, "We've seen a massive difference in the time spent. So people are now definitely using more balls. We've seen the usage virtually double."
The improved experience and engagement have led to increased member satisfaction and usage, making it a win-win situation for both the golf facility and its guests.
By attracting repeat guests and increasing the price per ball, Gloria has experienced a significant boost in revenue. Clare attests to the transformation brought about by Trackman Range technology, stating, "It's turned the driving range into a standalone business for us.”
INSTALLING TRACKMAN RANGE
The Trackman portal: Data and Performance
Gloria’s partnership with Trackman goes beyond the implementation of cutting-edge range technology. As a Trackman-powered facility, Gloria enjoys the benefits of utilizing the business portal — a comprehensive tool that empowers them to effectively monitor and manage all aspects of their range operations.
The portal provides Gloria with a KPI dashboard, offering a clear overview of performance indicators and enables data-driven decision-making.
Clare explains, "We now know exactly how many balls are being hit every day. The owners are very, very happy with it. They see the way forward with the technology."
Among other things, the portal lets Gloria effortlessly create and oversee tournaments, all within a user-friendly toolkit. This integration seamlessly aligns with Gloria's goal of optimizing player engagement in every activity.
A significant advantage for players is the assurance that all their previous shot data and activities are securely stored in the Trackman Golf app.
This ensures easy access to their shot data and provides them with a valuable resource to analyze and improve. With Trackman's cloud technology, players can confidently revisit past performances, identify areas for growth and track progress over time.
The Trackman Ecosystem
Gloria Golf Resort's integration of the Trackman ecosystem not only enhances the practice experience but also streamlines operations, boosts player engagement, and preserves data. The integration of Trackman technology underlines Gloria’s commitment to deliver an elite golfing experience to their guests.
By embracing the Trackman business portal, Gloria has positioned itself as an innovative and customer-friendly golf destination. Their success story serves as an inspiration for other golf facilities to leverage technology and create immersive, data-driven experiences that drive customer satisfaction and business growth.
Want to learn more?
Join Gloria Golf Resort in the Trackman ecosystem and unlock the potential to transform your golf facility into a thriving, standalone business. Learn more and embark on a journey of innovation and success. To experience the transformative power of Trackman Range technology, get in touch with us and hear more about our solutions. Let’s take your driving range to the next level.
CONTACT
Tell us a little about yourself and we’ll connect you with a Trackman expert who can share more about the product and answer any questions you have.