Trackman’s partnership with NBC to bring enhanced ball tracking and stats to Super Bowl LVI
Part of ‘The Gridiron Classic’ for the first time, Trackman data will enhance broadcasts and assist commentary with facts related to the kicking game
When the Cincinnati Bengals meet the Los Angeles Rams at SoFi Stadium in California for Super Bowl LVI this Sunday, viewers on TV will have an enhanced viewing experience, thanks to an innovative partnership between NBC and Trackman.
This is the first time Trackman’s ball tracking technology is being used in a Super Bowl, and it builds on four seasons of experience with Trackman Football being used for broadcast in the NFL.
Together with NBC’s Sunday Night Football, Trackman has been providing weekly ball data and statistics on kickers since 2018 — enhancing broadcasts and assisting commentary with facts regarding kickers’ distances, misses, ball flight & height, leg strength, consistency and more.
The most recognizable data point used regularly in NBC’s Sunday Night Football broadcasts is the ‘good from’ distance, where viewers can see from how far a given kick would be good from, or how much it missed by — including ball tracers for the full flight of the football.
Announcers have speculated about kickers’ true field goal distance for decades, and the addition of Trackman technology is an asset to broadcasters.
“Trackman has been a great addition to our coverage from the very start. It allows us to tell the viewer how far a kick would’ve been good from and when a kicker misses, how much he missed by,” said Fred Gaudelli, Producer on Sunday Night Football for NBC. “It’s useful storytelling information that informs and sometimes entertains the audience.”
The same mobile setup used weekly by Trackman during Sunday Night Football broadcasts will also be present at Super Bowl LVI. Two radars — one behind each endzone — will stream live data to NBC’s broadcast trucks during the game.
Related story: Trackman director takes his shot at an NFL spot
About Trackman
Over the past 20 years, Trackman has, in collaboration with the best golfers, teachers, and equipment manufacturers, developed solutions that provide the most accurate, real-time data on ball collision, launch, flight, and landing. The technology has helped professionals and amateurs unleash their potential in golf and changed how golf is taught and experienced. Today, the technology is used in multiple sports, including baseball, soccer, and football.
Trackman golf solutions include the world’s finest golf launch monitor, the leading simulator and virtual golf engine, and the most accurate driving range solution. Trackman’s 360 solution is used by many of the world’s finest golf clubs featuring Trackman 4 for instruction, practice and club fitting, Trackman Range for ball flight tracking on the range, Trackman Simulator for Indoor Golf, and Virtual Golf allowing a fully-rendered version of their golf course(s) on all Trackman platforms.
Headquartered in Vedbæk, Denmark, Trackman A/S is the developer and owner of Trackman technologies, which include a comprehensive patent portfolio of granted patents and pending patent applications. Trackman has more than 500 employees.
About Trackman Football
Trackman Football solution provides the industry’s most accurate real-time data and graphics on ball launch, flight, and landing — using a fully wireless, easy-to-use, radar-based solution to analyze impact conditions and ball flight. The solution translates the flight of a ball and the movements of a player into insights that enable athletes and thought leaders to connect feeling with facts.
Trackman’s mobile radar setup allows for the combination of instant data and video feedback on an iPad on the practice field and enables kickers and coaches to evaluate and enhance player performance at a much more detailed level than ever before.
Contact
Simon Mathiesen
Trackman Football
sma@trackman.com